Contest Rules

How to Enter
Here’s what you need to do to enter the contest.

(1) Shoot a two-minute video that showcases why you love the Lou and would be the perfect person to blog about your adventures living at The Laurel Apartments in the Mercantile Exchange district of Downtown St. Louis.

You don’t need fancy video equipment or editing tools to submit a video. Simply prove that you’re passionate about St. Louis and would love to be our next ambassador.

(2) Sign-up at

(3) Upload your video submission by November 18th, 2011.

A panel comprised of St. Lousians will review all submissions.
The winning video will be announced at The Laurel Apartments Grand Opening Celebration in November (date to be announced).

Official Rules


1. Eligibility: The Contest is open to legal US residents.

Entrants must be amateur artists and must not be at time of entry, during the Contest Period or at time of Grand Prize fulfillment and acceptance, a party to any agreement with any studio, Production Company or publishing company or any third party that might interfere with entrant’s participation in the Contest and /or acceptance of the Grand Prize awarded. Employees of Mills Properties are not eligible to enter this Contest. By participating in this Contest, entrants: (a) agree to be bound by these Official Rules and by the interpretations of these Official Rules by Mills Properties, and by the decisions of Mills Properties, which are final in all matters relating to the Contest; (b) to release and hold harmless Mills Properties and its agents, employees, officers, directors, successors and assigns, against any and all claims, injury or damage arising out of or relating to participation in this Contest and/or the use or misuse or redemption of a prize, and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property related cause of action; and (c) acknowledge compliance with these Official Rules. Mills Properties reserves the right, in its sole discretion, to disqualify any entrant who is under a third party agreement which Mills Properties deems as contradictory to the amateur nature of this Contest.

2. Promoter and Sponsor: Mills Properties 2650 S. Hanley S.200, St. Louis, MO 63144

3. Agreement to Official Rules: Participation in the Contest constitutes a participant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein.

4. Entry Period: The “Lovin the Lou” (the “Contest”) commences at 12:00 PM (CT) on July 8, 2011 and ends at 11:59 P.M. (CT) on Novmber 18, 2011 (the “Contest Period”). All entries must be received by 11:59 P.M. (CT) on November 18, 2011.

5. Contest Overview: The Contest is a contest wherein entrants create a video (the “Contest Video”) sharing why they Love St. Louis Missouri. Be Creative!!! Creating and submitting the Contest Video is the sole responsibility of the entrant according to the manner specified in paragraphs 6, 7 & 8 within.

6. To Enter: A Contest entry consists of: one (1) video submission that showcases St. Louis and why you love living in St. Louis. Be Creative! To enter, log into (“YouTube”) during the Contest Period and upload your Contest Video to your account.

If you are not an existing user of YouTube, you will be required to create a free user account. Registration on YouTube must be completed before a video can be submitted.

When you register your YouTube account, you will be required to agree to the YouTube Terms of Use, located at, and the YouTube Privacy Policy, located at When you have successfully uploaded your Contest Video, go to and sign up by providing your name, email address, postal address, phone number, and Contest Video YouTube URL. In the event of a group submission, only one person, whose contact information is provided, will be awarded the grand prize.

Submissions that do not include all required information and adhere to the foregoing and following requirements will be considered void and will not be considered in the judging of this Contest. Your video must meet the requirements set forth in Sections 6 and 7 below.

7. Contest Terms of Submission: As conditions of entry into this Contest, and by uploading a Submission, each Entrant: WARRANTS AND REPRESENTS THAT THE ENTRANT OWNS ALL RIGHTS TO THE SUBMISSION HE/SHE IS ENTERING IN THIS CONTEST, INCLUDING, WITHOUT LIMITATION, THE VIDEO OR DIGITAL RECORDING, AND THE PERFORMANCE CONTAINED IN EACH SUBMISSION; WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE INDIVIDUAL PICTURED AND HEARD IN THE SUBMISSION, OR, ALTERNATIVELY, THAT THE ENTRANT HAS OBTAINED PERMISSION FROM EACH PERSON WHO APPEARS IN THE SUBMISSION TO GRANT THE RIGHTS TO THE SPONSOR DESCRIBED IN THESE RULES, AND CAN MAKE WRITTEN COPIES OF SUCH PERMISSIONS AVAILABLE TO THE SPONSOR UPON REQUEST; WARRANTS AND REPRESENTS THAT HIS/HER SUBMISSION(S): (a) ARE ORIGINAL TO THE ENTRANT AND HAVE BEEN LEGALLY OBTAINED AND CREATED, (b) DO NOT INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS,REGULATIONS, OR NETWORK STANDARDS; (c) HAVE NOT BEEN ENTERED IN OR WON PREVIOUS CONTESTS OR AWARDS; AND (d) HAVE NOT BEEN PUBLISHED PREVIOUSLY IN ANY MEDIUM; Irrevocably grants to Sponsor and its affiliates, legal representatives, assigns, agents and licensees, the unconditional and perpetual right and permission to copyright (as appropriate), reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without limitation as to when or to the number of times used), the Entrant’s or any other party’s name, address, image, voice, likeness, statements, biographical material and Submission, including, but not limited to, the video or digital recording and performances contained in any of the above items (in each case, as submitted or as edited/modified in any way by the Sponsor, in the Sponsor’s sole discretion), as well as any additional photographic images, video images, portraits, interviews or other materials relating to the Entrant and arising out of his/her participation in this Contest (with or without using the Entrant’s (or any other party’s name) (collectively, the “Additional Materials”) in any media throughout the world for any purpose, without limitation, and without additional review, compensation (except if required by law), or approval from the Entrant or any other party. Entrant and all other parties, forever waive any rights of privacy, intellectual property rights, and any other legal or moral rights that may preclude the Sponsor’s use of the Entrant’s Submission or Additional Materials, or require the Entrant’s permission for Sponsor to use them for any purpose, and agree(s) to never sue or assert any claim against the Sponsor’s or the Sponsor’s use of Entrant’s Submission or the Additional Materials. Entrant and all other parties agree to indemnify and hold the Sponsor and its respective affiliates, officers, directors, agents, co-branders or other partners, and any of its employees (collectively, the “Promotion Indemnities”), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys’ fees) and liabilities (including settlements), brought or asserted by any third party against any of the Promotion Indemnities due to or arising out of the Entrant’s Submissions or the Additional Materials in this Promotion, or the Entrant’s conduct during and in connection with this Promotion, including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation. Entrant and all other parties agree to release, indemnify and hold harmless Sponsor from any and all claims that any commercial, advertising, presentation, web content or any other material subsequently produced, presented, and/or prepared by or on behalf of Sponsor or the Sponsor infringes on the rights of Entrant’s work as contained in any Submission. Entrant and all other parties agree Sponsor or affiliates are in no way responsible for assisting in creating or uploading an entry for the Contest. Entrant and all other parties agree that creating a Contest Video and the process of entering a Contest Video is the sole responsibility of the participant(s).

8. Submission Format and Content Requirements: Technical Requirements Video file(s) of any Contest Video entered in the Contest must be less than 2 minutes in length. See the YouTube User Terms of Use for additional technical details at

Additional Requirements

Your Submission may not contain, include or involve any of the following (as determined by the Sponsor in its sole discretion):
Obscene, profane, lewd, defamatory content, data or images unsuitable for broadcast.

Crude, vulgar or offensive pictures, depictions, images, language gang signs and/or symbols.

Gratuitous violence, gun or other imagery or gestures of weapons.

Threats of violence.

Nudity, explicit, graphic or sexual activity.

Commercial products such as clothing, toys, food and/or their trademarks, brands, logo or endorsements.

Hard liquor use or product images.

License plates, phone numbers, personal addresses (physical or email) or otherwise.

Website or web page links.

Illegal drug or alcohol use or abuse.

Derogatory characterizations of any handicap, disability, ethnic, racial, sexual or religious groups.

Humiliate other people (publicly or otherwise), any assault or threatening of others.

Trespass or the violation of other people’s rights or property.

Illegal (discriminatory, harassing) or inappropriate activity, behavior or conduct (i.e, inflicting emotional distress).

Conduct or activities in violation of these Official Contest Rules.

Any other content, display, materials and/or images that is or could be considered inappropriate, unsuitable or offensive, as determined by Sponsor in its sole discretion.

Any third party materials (including but not limited to music) that may otherwise violate or infringe (or may infringe) any of the following:

Copyright, trademark, logo, mark that identifies a brand or other proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, other than Mills Properties or The Laurel Apartments.

Clothing worn in the video should not contain any visible logos, drawings, cartoons, phrases, trademarks or other third-party materials.

All Submissions must be suitable for broadcast as determined in the sole discretion of Sponsor.

Entrants may not copy or otherwise plagiarize the Submission from any source.

No Submission shall contain any content or performance that has been broadcast or streamed, published or televised on television or other medium or as part of a recording of a motion picture film, television program or audio production or broadcast. Sponsor has the sole discretion to determine whether a video qualifies as an Entry. Any Entry not in compliance with the above and does not meet the YouTube requirements will be disqualified.

Sponsor may modify or edit any materials related to a Contest entry or request entrants to do so, so that such materials meet such guidelines.

Videos must be in keeping with Sponsor’s image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person’s personal or proprietary rights. In such an event, the video will not be posted and will be disqualified from the Contest.

All submissions will be reviewed for content before being published or judged; however, such review does not relieve Entrant from responsibility for compliance with the Official Rules. Submissions that do not comply with the Official Rules or that otherwise contain prohibited, or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be published or considered for a prize. Sponsor makes the final determination as to which Submissions are eligible to take part in this Contest and be considered for a prize.

9. Selection of Winners: There are two rounds of judging in this Contest: In Round One, a panel of Mills Properties associates and/or affiliates (the “Judges”) selected at the Sponsor’s sole discretion will select 5 finalists for each prize category. Round One of judging will be completed on December 2, 2011.

In Round Two, a panel of judges selected at the Sponsor’s sole discretion will select the grand prize winner.

Judging for the finalists will begin December 5, 2011 and be completed on December 20, 2011.

The Judges’ decisions are final and binding in all respects.

10. Judging Criteria: Contest Video will be judged based on the following: creativity, showcasing of St. Louis, capturing excitement about the city, and overall quality of the video (will not be judged on technical ability with the recording device).

The Judges reserve the right to extend the Contest Period or not to award a Prize if they determine, in their sole discretion, that too few entries were received.

11. Categories & Prizes: GRAND PRIZE: One (1) Winner will receive 12 Rent Certificates according to the following criteria. Winner will be held accountable to all terms of the lease agreement, policies & procedures, and be subject to, and must pass, a criminal background check and credit check as per the terms of our standard leasing process. Upon being chosen as the Grand Prize Winner, the winner will have two (2) options in collecting their prize:

Option 1: Winner will be awarded 12 Rent Certificates each with a value equal to the current monthly rental rate on the apartment being offered as part of the contest.

  • Rent Certificates are non-transferrable and have NO cash value.
  • Winner will be held accountable to all terms of the lease agreement, policies & procedures.

Option 2: Winner can elect to upgrade to different apartment at The Laurel. Winner can choose to upgrade to a different apartment and can use the rent certificates, prorated for the contest apartment monthly rent, but must pay the difference in rent each month in accordance with the lease agreement.

  • Rent Certificates are non-transferrable and have NO cash value.
  • Winner will be held accountable to all terms of the lease agreement, policies & procedures.

12. Prize Winner Notification: A representative of Mills Properties and The Laurel Apartments will announce the Grand Prize Winner at The Laurel Grand Opening Event in January.

Mills Properties will make up to three (3) attempts from January 9 to January 13, 2011 following the Prize Winner selection to contact the potential Prize Winner prior to the official announcement at the Grand Opening Event. If the potential Prize Winner cannot be reached during the period in which he/she is called (no messages will be left on answering machines or voicemail systems) the potential Prize Winner will be disqualified and an alternative Prize Winner will be selected from among the remaining Eligible Entries received. In addition, Mills Properties reserves the right to select an alternative Prize Winner in the event that the Prize Winner fails to comply with these Official Rules.

13. Disputes: Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, other than those concerning the administration of the Contest or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate Missouri State Court located in St. Louis, Missouri; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

14. General Terms: Noncompliance with any of these Official Rules may result in disqualification. ANY VIOLATION OF THESE OFFICIAL RULES BY A PRIZE WINNER OR ANY BEHAVIOR BY A PRIZE WINNER THAT WILL BRING SUCH PRIZE WINNER OR MILLS PROPERTIES INTO DISREPUTE WILL RESULT IN SUCH PRIZE WINNER’S DISQUALIFICATION AS A PRIZE WINNER OF THE LOVIN THE LOU CONTEST AND ALL PRIVILEGES AS A PRIZE WINNER WILL BE IMMEDIATELY TERMINATED. Mills Properties assumes no responsibility for incorrect or inaccurate entry information whether caused by any of the equipment or programming associated with or utilized in this Contest or by any human error which may occur in the processing of the entries in this Contest. Mills Properties is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or at any web site, or any combination thereof, or any incomplete, lost, late, delayed, misdirected or garbled votes or failure to receive votes, including, without limitation, any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this Contest or the voting rules to this Contest. Mills Properties is not responsible for any typographical or other error in the printing of the offer, administration of the Contest, or in the announcement of the Prizes or Prize Winners. If, for any reason, the Contest is not capable of running as planned, including, without limitation, changes in Mills Properties’ business, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Mills Properties which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest (including, but not limited to, the online entry process) or for any reason that Mills Properties deems it necessary. Mills Properties reserves the right in its sole discretion to cancel, terminate, modify or suspend the Contest, or the online entry process and to determine the Prize Winners in its sole discretion. Should the Contest be terminated prior to the stated expiration date, notice will be posted on and the Prize may be awarded to winner to be selected from among all Eligible Entries received up until and/or after (if applicable) the time of modification, cancellation or termination, or in a manner that is fair and equitable as determined by Mills Properties All interpretations of these Official Rules and decisions by Mills Properties are final. No software-generated, robotic, programmed, script, macro or other automated online or text message entries are permitted and will result in disqualification of all such entries. Mills Properties reserves the right in its sole discretion to disqualify any individual it finds to have tampered with the entry process or the operation of this Contest; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person or to have provided inaccurate information on any legal documents submitted in connection with this Contest.


Entrants hereby agree to submit their entries under the following terms and conditions: (a) that Mills Properties may use any ideas, concepts, material, in whole or in part, contained in an entry, (b) that all physical materials submitted become the property of Mills Properties and will not be returned; (c) that all materials submitted are free from any lien or claim by anyone, including, but not limited to any union, guild or performance rights society; (d) entrants have obtained all rights, permissions and licenses necessary for Mills Properties to use the entries for any purpose; (e) that no entry or any part thereof infringes any trademark or copyright or otherwise violates anyone’s right of privacy or publicity; and (f) entrants indemnify and hold harmless Mills Properties and their respective entities, officers, directors, employees, agents, members, affiliated companies and subsidiaries from any claims, suits, losses damages and expenses (including reasonable attorneys’ fees) that arise from any breach of the following conditions. Entrants agree to the foregoing and in addition agree to obtain, upon request of Mills Properties any documentation and releases necessary to prove their unrestricted ownership in all materials contained in their Submission Material and Mills Properties right to use such materials, in whole or in part, without limitation in all media and for any purpose whatsoever without compensation. In case of a dispute over the identity of the entrant who submitted the winning Eligible Entry, the authorized account holder of the email address associated with that Eligible Entry will be deemed the entrant. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. Said entrant must comply with these Official Rules and, at Mills Properties sole discretion, may be required to provide proof or ownership of the email account.

15. Request for Name of Grand Prize Winner and Official Rules: For the name of the Prize Winners and/or Official Rules, send a self-addressed stamped envelope to:
Mills Properties
2650 S. Hanley Rd., S. 200
St. Louis, MO 63144

All requests for a copy of the Official Rules and the names of the Prize Winners must be made by December 20, 2011. Please note on the front left- hand corner of your outer envelope whether you are requesting “Official Rules” or the name of the “Prize Winners”. YouTube, the YouTube logo, and YouTube broadcast yourself are registered trademarks of YouTube Inc.