Win Free Rent for a Year

The Laurel Apartments is asking St. Louisans to show them why they love St. Louis in a ‘Lovin the Lou Video Contest’ beginning July 8th. The prize for the most love (and a little creativity and video savvy) is Free Rent For A Year at the Laurel Apartments in Downtown’s Mercantile Exchange District!

Contest Details
The Laurel Apartments will run a city-wide ‘Lovin the Lou’ video contest for an incredible opportunity to live rent-free for one year at The Laurel Apartments in Downtown St. Louis. The winner will also be the featured blogger on the’ Lovin the Lou Blog’ which will chronicle their crazy cool adventures and experiences around their new neighborhood in Downtown St. Louis.

This contest is an effort to identify what makes St. Louis unique and remarkable and to find the next ambassador for St. Louis. The Laurel Apartments is asking St. Louisans to submit a 2-minute video that captures how they are Lovin the Lou!

“We want to showcase the people and character that make St. Louis, especially downtown, a great place to live and work,” said Melissa DeCicco, Marketing Director for Mills Properties, “We know it’s fabulous, but it is time for us to show and tell!”

How to Enter:

Shoot a two-minute video that showcases why you love the Lou.

You don’t need any fancy video equipment or editing tools to submit a video. Simply prove that you are passionate about St. Louis and would love to be the city’s next ambassador.

  1. Upload your video to YouTube.
  2. Fill out the entry form on which includes submitting the link to your YouTube Lovin the Lou video by November 18th.
  3. Videos will be showcased each week of the contest on

A panel of St. Louisans will determine the winner.

The winner will be announced at The Laurel Grand Opening celebration in January.

Don’t forget to read the Official Rules on

Enter Now

About The Laurel Apartments

The LaurelThe Laurel will offer 205 apartments, ranging from 648 to 2888 square feet, in a unique setting in downtown St. Louis. The historic character of the Laurel building combined with fully modern floor plans, magnificent views, convenient in-building parking, hotel amenities thanks to the 212-room Embassy Suites Hotel, also within the Laurel, and 120,000 square feet of retail and entertainment space within the MX neighborhood makes this a one-of-a-kind home. The Laurel leasing center will open in August 2011, though information and reservations are available immediately at, or by calling 314.707.4071.

The Laurel Apartments are the first piece of the unfolding Mercantile Exchange (MX) neighborhood. Within the coming months, the MX will develop into a comprehensive retail, dining and entertainment district along Washington Avenue, including movie theaters and best-in-class dining, entertainment, office and shopping options, in addition to the apartments and hotel. This mix of hotel, residential and commercial activity will give the MX a 24/7 vitality.

The Laurel Apartments are managed by St. Louis-based Mills Properties which currently manages more than 10,000 units in the area.

Learn More

About the MX

The Mercantile Exchange (MX) is downtown’s newest and most stimulating gathering place. It is emerging within the area surrounding the MX and Laurel Buildings (formerly St. Louis Centre and Dillard’s buildings, respectively). The epicenter of downtown energy, the MX is the vital link between downtown’s most important residential, shopping and entertainment neighborhoods, from the Washington Avenue Loft District to City Garden and the ballpark, and Post Office Square to the Arch Grounds.

Leading to a retail opening in Spring 2012, the MX is developing into a full-service dining, entertainment, arts & culture, retail and residential district along Washington Avenue. It includes the landmark downtown Macy’s, currently undergoing a major renovation, movie theaters, dining, entertainment, and shopping options, along with a 212-room Embassy Suites Hotel and The Laurel Apartments. This mix of destination retail, hotel, residential and commercial activity will give the MX a 24/7 vitality.

The street-level experience will be supported by a completely transformed streetscape, highlighted by warm street level lighting, sidewalk cafes, fountains, public art, and lush urban landscaping and a dedicated 24/7 security presence. Residents and visitors will enjoy bustling street scenes amidst the many festivals, markets, and celebrations that will take place year-
round, throughout the MX.

Learn More